Embark

2020 has taught us to expect the unexpected. With all the challenges we have faced this year it has forced us to think differently, look inward, be reactive, come together, and be creative.

We launched some of our biggest products to date this year. The Mainline Full-Face MTB helmet, the sustainable Lowdown 2 CORE, and the ICON FIS ski race helmet to name a few.

At the CORE of our ethos, we recognized we built our culture to stand on the principle to live life beyond walls on the trail, in the line up or exploring the mountains. With this foundation already set, we structured our CORE program internally. The mission of the Community Responsibility initiative is to provide a framework and driving force that enables Smith to make consistent and measurable steps toward reducing our environmental impact and helping promote the causes we value. 

Looking back on 2020 and forward to 2021 we would like to thank all of you! Without the support of our community and loyal fans we couldn’t have done it without you. We have a lot in store for 2021 and we can’t wait to see how you all #PursueYourThrill 😎